PENGARUH MANFAAT, KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN BSI MOBILE DI MASA PANDEMI COVID-19 (Studi Pada Mahasiswa Bidikmisi UIN Raden Mas Said Surakarta)

SUSANTI, FITRI and Wijaya, Taufiq (2022) PENGARUH MANFAAT, KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN BSI MOBILE DI MASA PANDEMI COVID-19 (Studi Pada Mahasiswa Bidikmisi UIN Raden Mas Said Surakarta). Skripsi thesis, FEBI/PBS.

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Abstract

ABSTRACT This study aims to determine the effect of variables usefulness, ease of use, and trust on customer decision in using BSI Mobile in Covid-19 pandemic era for Bidikmisi students at UIN Raden Mas Said Surakarta. The populations of this study are the Bidikmisi students of UIN Raden Mas Said Surakarta from the class of 2018 and 2019. The sampling technique used in this study is saturation sampling method. This sampling technique obtained the study sample as many as 92 respondents. The research method used in this study is qualitative research method using multiple regression analysis technique. As for analysing the data, this study used SPSS program 22.0 version for windows. The result of multiple linear regression shows that usefulness variable has positive and significant impact towards the decision of Bidikmisi students who use BSI Mobile. Ease of use variable shows positive and significant impact towards the decision of Bidikmisi students who use BSI Mobile. As for the variable shows that it has a positive and significant impact towards the decision of Bidikmisi students who use BSI Mobile. Keywords : usefulness, ease of use, trust, decision to use

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