ANALISIS KEPUTUSAN PEMBELIAN YANG DIPENGARUHI OLEH KONFORMITAS TEMAN SEBAYA DAN PENGGUNAAN MEDIA SOSIAL (Studi Pada Pengguna Shopee Di Kota Surakarta)

Setiani, Fatehah Dyah and Imam, Khairul (2022) ANALISIS KEPUTUSAN PEMBELIAN YANG DIPENGARUHI OLEH KONFORMITAS TEMAN SEBAYA DAN PENGGUNAAN MEDIA SOSIAL (Studi Pada Pengguna Shopee Di Kota Surakarta). Skripsi thesis, FEBI/MBS.

[img] Text
Fatehah Dyah Setiani-185211078_SKRIPSI.pdf
Download (1MB)

Abstract

ABSTRACT This study aims to determine and analyze the influence of social media use on online purchasing decisions, as well as to know and analyze the influence of peer conformity on online purchasing decisions. The study is a quantitative study using questionnaires as a data collection tool, which was analyzed using multiple linier regression analysis and processed with SPSS 26 software to determine the influence of peer conformity and the use of social media on online purchasing decisions.The results showed that the use of social media and the conformity of peer tean both partially and simultaneously had a positive and significant effect on online purchasing decisions. Keywords: Social Media, Conformity, Purchasing Decision.

Item Type: Thesis (Skripsi)
Subjects: 2x Islam > 2x6 Sosial dan Budaya Islam > 2x6.3 Ekonomi Islam
Divisions: Fakultas Ekonomi dan Bisnis Islam > Manajemen Syariah
Depositing User: Muhammad Suwardi Abdullah
Date Deposited: 24 Jan 2023 05:04
Last Modified: 24 Jan 2023 05:04
URI: http://eprints.iain-surakarta.ac.id/id/eprint/3173

Actions (login required)

View Item View Item
IAIN Surakarta Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.