PENGARUH MANFAAT, KEMUDAHAN, DAN RESIKO TERHADAP PENGGUNAAN E-PAYMENT BAGI UMKM KABUPATEN SRAGEN

NUGRAHA, ADITYA IBNU and ABDULLAH, AGUNG (2022) PENGARUH MANFAAT, KEMUDAHAN, DAN RESIKO TERHADAP PENGGUNAAN E-PAYMENT BAGI UMKM KABUPATEN SRAGEN. Skripsi thesis, FEBI/PBS.

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Abstract

ABSTRACT This interest of using a technology service feature is based on the characteristics of the facilities provided by the technology itself. Perceived usefulness and ease of use can affect interest in using technology service. The Technology Acceptane Model (TAM) is used to measure the usefulness and ease to use of individuals beliefs about the use of a new technology. This study aims to analyze the effect of benefits, convenience, and risk on the interest in using epayment for Micro, Small, and Medium Enterprise (MSME) in Sragen. This research used a quatitative method and the data used are primary data with Micro, Small, and Medium Enterprise (MSME) in Sragen as a population. The sample of this research was the 100 respondents Micro, Small, and Medium Enterprise (MSME) in Sragen who haved used payment tools using e-payment. The sampling technique used in this reseacrh was nonprobability sampling and data collection is done by using a questionnare method distributed to respondents by online and offline and processed using SPSS Statistic 22. This study used multiple linear regression analysis with the result of all positive variables. The result of this study indicate that (1) Benefits have a positive and significant effect on interest in using e-payment for MSME. (2) Convenience have a positive and significant effect on interest in using e-payment for MSME.(3) Risk have a positive and significant effect on interest in using epayment for MSME. Keywords: Benefits, Convenience, Risk, Interest in using e-payment

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