PENGARUH STORE ATTRIBUTE TERHADAP CUSTOMER BRAND STORE LOYALTY MELALUI CUSTOMER PERCEIVED VALUE DI MITRA TOSERBA SUKOHARJO

KUSUMA NUR FEBRIANA, DYAH and KURNIA PRASTIWI, SEPTI (2018) PENGARUH STORE ATTRIBUTE TERHADAP CUSTOMER BRAND STORE LOYALTY MELALUI CUSTOMER PERCEIVED VALUE DI MITRA TOSERBA SUKOHARJO. skripsi thesis, IAIN SURAKARTA.

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Abstract

This research was done to know the influence of store attribute to the Customer Brand Store Loyalty through Customer Perceived Value at Mitra Toserba Sukoharjo.This research was done based on the business phenomenon. The type of this research is quantitative method. This research used primer data and the technique of collecting data were observation and questioner. There were 100 resposdents as the sample on this research. The technique sampling of this research used non probability sampling method. This research used hypothesist test and path analysis also sobbel test . The population in this research is the customer of Mitra Sukoharjo Partnership who have made the purchase at least 2 times in one year. Sampling technique using non probability sampling by using purposive sampling method and obtained by research sample counted 100 respondents. As for if the data using path analysis program ( path analysis ) with the help of SPSS 20.0 application results showed that the variables of store attribute be affected significant to customer perceived value, store attribute be affected significant to customer brand store loyalty, customer perceived value be affected significant to customer brand store loyalty, customer perceived value can be mediating or intervening in the relationship store brand store attributes on customer loyalty. Key words : Customer Brand Store Loyalty, Store Attribute, Customer Perceived Value

Item Type: Thesis (skripsi)
Subjects: 2x Islam > 2x4 Fikih > 2x4.2 Muamalah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Akuntansi Syariah
Depositing User: Maha siswa
Date Deposited: 31 Dec 2018 02:10
Last Modified: 31 Dec 2018 02:10
URI: http://eprints.iain-surakarta.ac.id/id/eprint/2777

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