PENGARUH SYARIAH MARKETING, SERVICE EXCELLENCE DAN REPUTASI TERHADAP KEPERCAYAAN NASABAH TABUNGAN MUDHARABAH (STUDI BMT ZAM ZAM SRAGEN)

Anis, Halimah and Taufiq, Wijaya, S.H.I, M.S.I, (2017) PENGARUH SYARIAH MARKETING, SERVICE EXCELLENCE DAN REPUTASI TERHADAP KEPERCAYAAN NASABAH TABUNGAN MUDHARABAH (STUDI BMT ZAM ZAM SRAGEN). skripsi thesis, IAIN Surakarta.

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Abstract

ABSTRACT This study aimed to analyze the influence of sharia variable marketing and service excellence to customer confidence Mudharabah savings in BMT Zam Zam Sragen. Samples used as many as 75 people and methods used in sampling was convenience sampling. The data were collected by distributing questionnaires to customers Mudharabah savings products. The analytical tool used is multiple linear regression analysis. For the dependent variable (y) of this research is customer confidence. For the independent variable (x) include: marketing sharia (x1), service excellence (x2) and reputation (x3). The method used is quantitative research methods. For the method of data analysis using multiple regression analysis model. Whereas if the data using SPSS for Windows Release 23.0. The results show of the variables that have been studied between dependent and independent variables, that the results of research trials using multiple regression analysis model obtained the dependent variable (y) of customer confidence Mudharabah savings can be affected by sharia marketing (x1) and service excellence (x2) and reputation (x3). Key words: syariah marketing, service excellence, reputation and trust of customer. ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh variabel syariah marketing dan service excellence terhadap kepercayaan nasabah tabungan mudharabah di BMT Zam Zam Sragen. Sampel yang digunakan sebanyak 75 orang dan metode yang digunakan dalam pengambilan sampel adalah convenience sampling. Data dikumpulkan dengan cara mendistribusikan kuesioner kepada nasabah produk Tabungan mudharabah. Alat analisis yang digunakan adalah analisis regresi linear berganda. Untuk variabel dependen (y) dari penelitian ini adalah kepercayaan nasabah. Untuk variabel independen (x) meliputi: syariah marketing (x1), service excellence (x2) dan reputasi (x3). Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Untuk metode analisis data dengan menggunakan model analisis regresi berganda. Sedangkan olah data dengan menggunakan SPSS for Windows Release 23.0. Hasil penelitian menunjukkan dari variabel-variabel yang telah diteliti antara variabel dependen dan independen, bahwa hasil uji penelitian menggunakan model analisis regresi berganda diperoleh variabel dependen (y) kepercayaan nasabah tabungan mudharabah dapat dipengaruhi oleh syariah marketing (x1), service excellence (x2) dan reputasi (x3). Kata kunci: syariah marketing, service excellence, reputasi dan kepercayaan nasabah.

Item Type: Thesis (skripsi)
Subjects: 300 Ilmu Sosial > 330 Economics
300 Ilmu Sosial > 330 Economics > 332 Financial economics
Divisions: Fakultas Ekonomi dan Bisnis Islam > Akuntansi Syariah
Depositing User: Maha siswa
Date Deposited: 31 Mar 2017 03:46
Last Modified: 31 Mar 2017 03:46
URI: http://eprints.iain-surakarta.ac.id/id/eprint/273

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