PENGARUH CITRA MEREK DAN DESAIN KEMASAN TERHADAP MINAT BELI ULANG MINUMAN MIZONE STUDI KASUS MAHASISWA MANAJEMEN BISNIS SYARIAH IAIN SURAKARTA

Muslimin, Muslimin and Yoga, Ika (2018) PENGARUH CITRA MEREK DAN DESAIN KEMASAN TERHADAP MINAT BELI ULANG MINUMAN MIZONE STUDI KASUS MAHASISWA MANAJEMEN BISNIS SYARIAH IAIN SURAKARTA. skripsi thesis, IAIN Surakarta.

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Abstract

ABSTRACT The purpose of this study was to determine the influence of brand image and packaging design on the interest of buy back Mizone drink . The populations in this research is student / i majors of sharia business management. The dependent variable was Re-buy interest (y).For the independent variable were brand image (x1),and packaging design (x2). The analysis method used multiple linear regression analysis. Quantitative research method. For the data used IBM SPSS Statistics 20.0. The Sampling technique used non probability was were 90 respondents. There are two variables in this study, they are dependent Variable and independent variable. The result of this study showed that partially positive and significant influence againts Re-buy interest was the brand image and packaging design variable. The variable most dominant influence was brand image. Key Words: brand image, packaging design, Re-buy interest.

Item Type: Thesis (skripsi)
Subjects: 2x Islam > 2x4 Fikih > 2x4.2 Muamalah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Manajemen Syariah
Depositing User: Maha siswa
Date Deposited: 13 Dec 2018 01:46
Last Modified: 13 Dec 2018 01:46
URI: http://eprints.iain-surakarta.ac.id/id/eprint/2074

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