KOMUNIKASI PEMASARAN OBJEK WISATA BUKIT SANJAYA DESA SAMIRAN SELO BOYOLALI DALAM MENINGKATKAN JUMLAH PENGUNJUNG

SUNARYA, RISKA AZAHRA and Susilowati, Eny (2022) KOMUNIKASI PEMASARAN OBJEK WISATA BUKIT SANJAYA DESA SAMIRAN SELO BOYOLALI DALAM MENINGKATKAN JUMLAH PENGUNJUNG. Skripsi thesis, FUD/KPI.

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Abstract

ABSTRACT RISK AZAHRA SUNARYA, NIM 18.121.1.114. Marketing Communication of Bukit Sanjaya Tourism Object, Samiran Selo Village Boyolali in Increasing the Number of Visitors. Thesis, Islamic Communication and Broadcasting Study Program. Department of Da'wah and Communication. Faculty of Usuluddin and Da'wah. Raden Mas Said State Islamic University, Surakarta. 2022. Sanjaya Hill is a tourist attraction which is a type of natural tourism, with various kinds of statues and statues that adorn the tourist object. This research was conducted because Bukit Sanjaya is a tourist attraction that can develop by using marketing in its communication. The purpose of this study is to find out how the marketing communication of the Sanjaya hill tourist attraction, Samiran Selo Boyolali village, increases the number of visitors. This thesis uses a descriptive qualitative approach to content analysis methods. Data collection techniques with interviews, observation and documentation. Data validation technique using data triangulation technique. As well as data analysis techniques through data reduction, data presentation and drawing conclusions. By using the Kotler 7P theory, namely product, price, promotion, place, people, process, physical evidence. The results of this study indicate that the Bukit Sanjaya tourist attraction in its marketing activities uses various kinds of promotions such as through social media, outdoor media and organizing events to increase the number of visitors and introduce tourism objects in Selo by holding the Selo Expo event. In addition, the Bukit Sanjaya tourist attraction has also been provided with facilities such as parking lots, toilets, gazebos and angkringan, although several facilities need to be repaired and added so that they can support the needs of visitors who are currently at the Bukit Sanjaya tourist attraction. Then the addition of products such as Sanjaya pure milk, restaurants and homestays that can support the needs of visitors. As well as having ticket prices that are quite affordable for the tourist area in Selo Boyolali. Keywords: Marketing Communication, tourist attraction, Bukit Sanjaya

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