PENGARUH PERSEPSI MANFAAT, DAYA TARIK IKLAN, DAN SIKAP TERHADAP MINAT DALAMMENGGUNAKAN LAYANAN EMONEY BSM (Studi Kasus pada Masyarakat Kota Surakarta)

Sholikhah, Fitri and Muharrami, Rais (2018) PENGARUH PERSEPSI MANFAAT, DAYA TARIK IKLAN, DAN SIKAP TERHADAP MINAT DALAMMENGGUNAKAN LAYANAN EMONEY BSM (Studi Kasus pada Masyarakat Kota Surakarta). skripsi thesis, IAIN Surakarta.

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Abstract

E-money was an alternative non cash payment in micro or ritail transaction. This study aims to determine the relationship of perceived usefulness, advertising appeal and ease to use of interest in using e-money services BSM. This study was conducted using a questionnaires in the public area of the Surakarta who know about e-money BSM Services. The sample in this study using purposive sampling method and obtained sample of 100 respondens. For the method of data analysis using path analysis. As for data proccesing using SPSS 22.0 program The results showed that there were a positive and significant correlation between perceptions of benefits , advertising appeal to the interest of using e-money BSM services with attitude of society as an intervening variable. With significant value in multiple linear regression phase I variable percheived usefulness, advertising appealsignificant value and ease to use insignificant. The significant value in multiple linear regression phase II variable perceived usefulnessadvertising appealease touse and attitude of society significant value to the interest in using emoney BSMservices. Keywords : Perceived usefulnesss, advertising appeal, Ease to Use, Attitudes Society, Interest using e-money BSM.

Item Type: Thesis (skripsi)
Subjects: 2x Islam > 2x6 Sosial dan Budaya Islam > 2x6.3 Ekonomi Islam
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syariah
Depositing User: Maha siswa
Date Deposited: 20 Dec 2018 02:25
Last Modified: 20 Dec 2018 02:25
URI: http://eprints.iain-surakarta.ac.id/id/eprint/2417

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