PENGARUH CITRA DESTINASI TERHADAP MINAT KUNJUNG ULANG WISATAWAN UMBUL SEWU PENGGING, BOYOLALI

Aviolitasona, Gheraldin Bella and Drs., Azis Slamet Wiyono, M.M (2017) PENGARUH CITRA DESTINASI TERHADAP MINAT KUNJUNG ULANG WISATAWAN UMBUL SEWU PENGGING, BOYOLALI. skripsi thesis, IAIN Surakarta.

[img]
Preview
Text
full skripsi.pdf

Download (2MB) | Preview

Abstract

ABSTRACT The purpose of this study to determine the effect of destination image which focus on cognitive destination image variable and affective destination image variable on the interest of tourist visit Umbul Sewu Pengging Boyolali. The population in this study is tourists Umbul Sewu Pengging Boyolali. The sample was taken as many as 100 respondents from tourist Umbul Sewu Pengging Boyolali. The analytical tool in this research is Descriptive Analysis, Instrument Test, Multiple Regression Analysis, Significance Test (t test), and Model Accuracy Test. The results showed that cognitive destination image has a significant positive effect on the interest of tourists visit Umbul Sewu Pengging Boyolali and affective destination image have a significant positive effect on the interest of tourist visit Umbul Sewu Pengging Boyolali. Both variables are also influential together on the interest of tourists visit Umbul Sewu Pengging Boyolali. Based on the result of this research, the management of Umbul Sewu Pengging Boyolali can increase the interest of tourist visit by increasing the cognitive destination image variable and the affective destination image variable, because the increasing of both variables is increasing the tourist visit Keyword :Cognitive Destination Image, Affective Destination Image, and Interest Re Visit  ABSTRAK Tujuan penelitian ini untuk mengetahui pengaruh citra destinasi yang berfokus pada variabel cognitive destination image dan variabel affective destination image terhadap minat kunjung ulang wisatawan Umbul Sewu Pengging Boyolali. Populasi dalam penelitian ini adalah wisatawan Umbul Sewu Pengging Boyolali. Sampel penelitian diambil sebanyak 100 responden dari pengujung Umbul Sewu Pengging Boyolali. Alat analisis yang digunakan dalam penelitian ini adalah Analisis Deskriptif, Uji Instrumen, Analisis Regresi Berganda, Uji Signifikansi (Uji t), dan Uji Ketepatan Model. Hasil penelitian menunjukan bahwa cognitive destination image berpengaruh positif secara signifikan terhadap minat kunjung ulang wisatawan Umbul Sewu Pengging Boyolali dan affective destination image berpengaruh positif secara signifikan terhadap minat kunjung ulang wisatawan Umbul Sewu Pengging Boyolali. Kedua variabel tersebut juga berpengaruh secara bersama-sama terhadap minat kunjung ulang wisatawan Umbul Sewu Pengging Boyolali. BerdasarkanhasilpenelitianinipihakpengelolaUmbulSewuPenggingBoyolalidapatmeningkatkanminatkunjungulangwisatawandenganmeningkatkanvariabel cognitive destination image dan variabel affective destination image, karena semakin meningkat kedua variabel tersebut semakin meningkat minat kunjung ulang wisatawan. Kata Kunci :Cognitive Destination Image, Affective Destination Image, dan Minat Kunjung Ulang

Item Type: Thesis (skripsi)
Subjects: 300 Ilmu Sosial > 330 Economics
300 Ilmu Sosial > 380 Commerce, communications, transport
Divisions: Fakultas Ekonomi dan Bisnis Islam > Manajemen Syariah
Depositing User: Maha siswa
Date Deposited: 27 Mar 2018 05:10
Last Modified: 27 Mar 2018 05:10
URI: http://eprints.iain-surakarta.ac.id/id/eprint/1705

Actions (login required)

View Item View Item